Drive Overview

Drive Service Marketing Program

Our multi-channel marketing system —

  • • Provides more relevant points of interaction with your customers based on their positions in the service cycle
  • • Emphasizes your dealership's brand, unique message and value—communicating them consistently at every touch-point
  • • Delivers your return-on-investment goals
  • • Gives YOU control over your service marketing plan

The When to Use You

Our suite of integrated products works together to keep you in front of your customer segments by letting them know when it's time for regular maintenance. Additionally, these products communicate special offers highly relevant to each particular customer's specific vehicle year and history while reinforcing loyal customer behavior through tailored segment-specific offers. Communications also target new prospects and bring back lost customers through aggressive targeted messages and offers.

The Why to Choose You

Your greater value is the primary reason customers will choose you over your competition. Promoting your dealership's specific message and value is an essential component of the Drive™ program. We ensure that your customers not only know when to use you but also why to choose you.

Learn more about how the Drive™ program works.

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